THE 3 BEST WAYS TO COMMUNICATE YOUR OFFERING!

IF CONSUMERS DON’T KNOW WHAT YOU ARE OFFERING, THEY AREN’T GOING TO ENGAGE YOUR BUSINESS!

One of the biggest hindrances to business growth and effective marketing is the lack of a clear and simple offering.

Ultimately, your communication with consumers, whether its face to face, over social media, email, or print advertising, should be hyper focused on what your offering is and how it can add value to consumers lives.

When an offering is clear, consumers don’t have to battle confusion and ambiguity. 

By removing confusion, it makes it easy for them to see how you can add value!

A consumer who understands your offering is way more likely to hit you up and hire you when they need what you're offering.

HERE ARE THE 3 BEST WAYS TO COMMUNICATE YOUR OFFERING!

1. GENERAL OFFERING PROMOTIONAL VIDEO

Create a short 30-60 second video that features you, explaining your offering in the most simple of terms. Then supplement it with b-roll shots of you in action, your products, and your employees to provide visual context. Finish it off with a simple call to action and BOOM! You instantly have a piece of content that is easily consumable and will allow potential consumers to see, hear, and understand what you are offering.

1. PRODUCT AND LIFESTYLE PHOTOGRAPHY

Create a portfolio of product and lifestyle photos that help explain visually who you are and what you offer. By combining these two styles of photography, you can really bring attention to the product or service, and also display your product, service, or offering being used or utilized by consumers.

1. CLIENT TESTIMONIALS

The people who are most well equipped to help you explain what kind of value you offer, are your previous clients and customers.  Client testimonials often help paint a picture of what you offer through anecdotal accounts. Assuming your product or service provides value to your customers, their words of praise often help other consumers understand more fully how you could help them!

If you are interested in clarifying your message and communicating your message more clearly, please reach out today!

After a free consultation call and some brainstorming, we can start developing the content that will help you remove confusion and start landing more clients!