IT ALL STARTS WITH THE MESSAGE

When I work with clients who want to increase their effectiveness in content marketing, I always start the conversation by saying the same thing…

“IT ALL STARTS WITH THE MESSAGE!”

IT’S TRUE!

All effective content marketing strategies have to start with a clear and well defined marketing message.

I define a marketing message to be a simple and straightforward theme or idea that you hope to convey to your consumers in everything you do.

For Example, my sister, who operates an in-home, traveling chiropractic service, has determined her message to be:  

“Chiropractic care that comes to you and helps you move through life pain free.”

Just by understanding her offering, the elements of her business that are unique,  and how she intends to help customers, she was able to start creating content that reinforced her primary message.

If you are a small business wanting to grow and increase marketing effectiveness, start by determining your message.

***Suggested Resources

Building a Story Brand - Donald Miller.