Stop Creating Random Acts of Content

One of the biggest differences between companies that are good at content marketing and companies that are GREAT at content marketing is the use of a thought-out, purposeful, and highly detailed content marketing plan!

‘Convince and Convert’ is a content marketing advisory firm that consults with huge corporations to develop the best-in-class digital marketing strategies.  In their ‘Content Marketing Success Guide,’ they emphasize the importance of a purposeful plan by saying,

“Without a plan that details how you’re going to execute on and achieve your vision for content, you get aimless, underperforming content that wastes good talent, hard-to-secure budgets and everyone’s time.”

So, stop wasting time and money creating “RANDOM ACTS OF CONTENT” and take the time to be intentional about answering these 4 questions:

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GOALS AND OBJECTIVES
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What do you want content to do for your organization?
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TARGET AUDIENCE
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Who are you targeting, and why?
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CHANNELS
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Where is content going, and what is its purpose in each channel?
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CONTENT EXECUTION
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What does all of this content look like, and how will it be executed?

If you take the time to consider each of these factors and questions, I guarantee you will see an increase in engagement and positive feedback from consumers!

Furthermore, if you’ve been creating “RANDOM ACTS OF CONTENT” and want to start creating purposeful and though out content, REACH OUT TODAY! I would love to explore content marketing strategy conversations, content creation opportunities, potential projects, and more!