Recent Project - TROOP ACTIVEWEAR

“Visual branding is one of the best tools you have to communicate with your customers.”

As an entrepreneur, I understand this statement first hand. I provide businesses with a valuable service and it’s been my goal to produce visual content as a means to communicate my offering and identity.

TROOP Activewear, a Minneapolis clothing start up, also understood the importance of visual media as they approached their November 1st launch date.

As a brand new company, TROOP had no visual media to help reinforce their brand. They knew that in order to make a successful entry into the activewear industry, they would have to develop a visual identity that would draw customers in and help them stand out!

We quickly determined that they didn't want simple product photos. Instead, they wanted to display their clothing in lifestyle scenarios, communicating their message of providing comfortable activewear that can be worn for any activity.

TAKE A LOOK AT SOME OF THE PHOTOS I WAS ABLE TO CAPTURE FOR TROOP ACTIVEWEAR!

Visual Branding is the use of images, videos, and other pieces of multimedia content to help reinforce your offering and identity to clients. It serves as an amazing way to "show" your customers who you are and what you do! Projects like this one, with TROOP Activewear, show how creating photography that represents the offering and identity of your business, can help establish a visual identity that appeals to consumers!

If you or someone you know is the owner of a small or medium sized business, consider how a project like this one could serve your efforts to grow!

START LEVERAGING PHOTOGRAPHY TO COMMUNICATE WITH CONSUMERS!